{"id":407,"date":"2020-02-27T14:29:33","date_gmt":"2020-02-27T14:29:33","guid":{"rendered":"http:\/\/web.romednet.com\/?page_id=407"},"modified":"2020-08-20T11:54:16","modified_gmt":"2020-08-20T11:54:16","slug":"testare-de-produse-ambalaje-concepte-reclame","status":"publish","type":"page","link":"http:\/\/www.romednet.com\/ro\/testare-de-produse-ambalaje-concepte-reclame\/","title":{"rendered":"Testare de Concepte"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"407\" class=\"elementor elementor-407\" data-elementor-settings=\"[]\">\n\t\t\t\t\t\t<div class=\"elementor-inner\">\n\t\t\t\t\t\t\t<div class=\"elementor-section-wrap\">\n\t\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-70db18cb elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"70db18cb\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-66 elementor-top-column elementor-element elementor-element-6f14bd4\" data-id=\"6f14bd4\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7e5e1733 elementor-widget elementor-widget-heading\" data-id=\"7e5e1733\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Testare de produse \/ ambalaje \/ nume<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-5ab84604\" data-id=\"5ab84604\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4116bc5f elementor-widget elementor-widget-text-editor\" data-id=\"4116bc5f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\"><ul><li>Masurarea perceptiei consumatorilor despre un produs nou sau existent dar caruia i se aduc schimbari<\/li><li>Studierea concordantei intre ambalajul unui produs si perceptia privind imaginea produsului respectiv.<\/li><li>Determinarea numelui potrivit pentru o marca sau produs, in acord cu perceptia privind imaginea marcii sau produsului in mintea consumatorilor.<\/li><\/ul><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-5e5e0c6 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5e5e0c6\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-66 elementor-top-column elementor-element elementor-element-255aef5\" data-id=\"255aef5\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c0e7cf7 elementor-widget elementor-widget-heading\" data-id=\"c0e7cf7\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Studii de concept si de pozitionare<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-3f175bb\" data-id=\"3f175bb\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-26e555b elementor-widget elementor-widget-text-editor\" data-id=\"26e555b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\"><ul><li>Testarea conceptului de proiect reprezinta modalitatea de a prevedea succesul unui produs inainte de a fi lansat pe piata.<\/li><li>Presupune o analiza a reactiei cumparatorilor referitor la trasaturile noului produs.\u00a0<\/li><\/ul><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-04d6803 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"04d6803\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-66 elementor-top-column elementor-element elementor-element-7ac4528\" data-id=\"7ac4528\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-62cc1a3 elementor-widget elementor-widget-heading\" data-id=\"62cc1a3\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Testul de marketing<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-4dc134a\" data-id=\"4dc134a\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d37319f elementor-widget elementor-widget-text-editor\" data-id=\"d37319f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\"><ul><li>Testul de marketing reprezinta o lansare a unui produs\/serviciu la o scara mai mica in vederea stabilirii gradului de acceptabilitate al acestuia pe piata.<\/li><\/ul><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-093c1cd elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"093c1cd\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-66 elementor-top-column elementor-element elementor-element-6e6f77a\" data-id=\"6e6f77a\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d057876 elementor-widget elementor-widget-heading\" data-id=\"d057876\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Evaluare si testere de reclame&nbsp;(on line, off line)<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-2f8c532\" data-id=\"2f8c532\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c399a87 elementor-widget elementor-widget-text-editor\" data-id=\"c399a87\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\"><ul><li>Rolul acestor testari este de a masura notorietatea reclamelor (spontan si asistat), reproducerea mesajului, atitudinea fata de reclama (evaluare in termeni \u201cplace\u201d, \u201cnu place\u201d, originalitate, unicitate, credibilitate), nivelul de persuasiune al reclamelor.<\/li><li>Este recomandata testarea mesajelor, conceptelor si inainte de lansare, pentru a aduce imbunatatiri si a alege varianta cu cele mai mari sanse de succes.<\/li><\/ul><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Testare de produse \/ ambalaje \/ nume Masurarea perceptiei consumatorilor despre un produs nou sau existent dar caruia i se aduc schimbari Studierea concordantei intre ambalajul unui produs si perceptia privind imaginea produsului respectiv. Determinarea numelui potrivit pentru o marca sau produs, in acord cu perceptia privind imaginea marcii sau produsului in mintea consumatorilor. Studii [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":1062,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v15.2.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Testare de Concepte - Mednet<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.romednet.com\/ro\/testare-de-produse-ambalaje-concepte-reclame\/\" \/>\n<meta property=\"og:locale\" content=\"ro_RO\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Testare de Concepte - Mednet\" \/>\n<meta property=\"og:description\" content=\"Testare de produse \/ ambalaje \/ nume Masurarea perceptiei consumatorilor despre un produs nou sau existent dar caruia i se aduc schimbari Studierea concordantei intre ambalajul unui produs si perceptia privind imaginea produsului respectiv. 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