{"id":403,"date":"2020-02-27T14:26:14","date_gmt":"2020-02-27T14:26:14","guid":{"rendered":"http:\/\/web.romednet.com\/?page_id=403"},"modified":"2020-08-20T10:45:49","modified_gmt":"2020-08-20T10:45:49","slug":"studii-pe-consumatori","status":"publish","type":"page","link":"https:\/\/www.romednet.com\/en\/studii-pe-consumatori\/","title":{"rendered":"Consumer Research"},"content":{"rendered":"
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Shopper profile<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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  • Implies the drafting of an image of the consumer, based on the way he\/she thinks, feels, analyses and chooses among alternatives.<\/li>\n
  • Allows the analysis of motivational and perception factors, consumer behavior learning, information process and the way in which all of these elements could be used by the marketing specialists to attract more buyers.<\/li>\n<\/ul><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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    Customer satisfaction studies<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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    • Research meant to determine satisafaction degree of post-sale, post service or post medical visits.<\/li>
    • Find out the reasons-why, that stand behind choosing a certain products or service<\/li>
    • Evaluation of the main criteria used for choosing a certain product or service<\/li>
    • Assess main expectations related to the product or service before the acquisition and identifying main satisfaction or pain points, after actually using the product\u00a0<\/li><\/ul><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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      Consumers' decision-making process<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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      • Determining the main aspects that motivate clients to buy a certain product \/ service and analyzing the entire decision-making process (push \u2013 pull matrix).<\/li>\n<\/ul><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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        Identifying the best customer loyalty development methods<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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        • Identifying the factors that contribute to customers' loyalty, by analyzing their preferences and promoting efficient strategies for building or developing this loyalty relationship.<\/li>\n<\/ul><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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          Market segmentation\/consumer typologies<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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          • Determining the demographic, psychographic and behavioral buyer characteristics, based on the analysis of lifestyle, attitudes and social values, ans also of socio-economic factors.<\/li>\n<\/ul><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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            Perceptual map<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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            • A very relevant tool, used for determining the way in which customers perceive a certain product\/service\/retailer.\u00a0<\/li><\/ul><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"

              Comportament de consum (Shopper profile) presupune conturarea unei imagini despre acesta prin referire la modul in care gandeste, simte, analizeaza si alege intre diferitele alternative. pot fi analizati factorii motivationali si de perceptie, invatarea comportamentului de consum, procesul de informare si modul in care toate aceste elemente pot fi folosite de specialistii in marketing pentru […]<\/p>","protected":false},"author":1,"featured_media":1062,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":[],"yoast_head":"\nStudii de consumator - Mednet<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.romednet.com\/en\/studii-pe-consumatori\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Studii de consumator - Mednet\" \/>\n<meta property=\"og:description\" content=\"Comportament de consum (Shopper profile) presupune conturarea unei imagini despre acesta prin referire la modul in care gandeste, simte, analizeaza si alege intre diferitele alternative. pot fi analizati factorii motivationali si de perceptie, invatarea comportamentului de consum, procesul de informare si modul in care toate aceste elemente pot fi folosite de specialistii in marketing pentru […]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.romednet.com\/en\/studii-pe-consumatori\/\" \/>\n<meta property=\"og:site_name\" content=\"Mednet\" \/>\n<meta property=\"article:modified_time\" content=\"2020-08-20T10:45:49+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.romednet.com\/wp-content\/uploads\/2020\/04\/competente.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1042\" \/>\n\t<meta property=\"og:image:height\" content=\"400\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\">\n\t<meta name=\"twitter:data1\" content=\"admin\">\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\">\n\t<meta name=\"twitter:data2\" content=\"1 minute\">\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.romednet.com\/ro\/#website\",\"url\":\"https:\/\/www.romednet.com\/ro\/\",\"name\":\"Mednet\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":\"https:\/\/www.romednet.com\/ro\/?s={search_term_string}\",\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-GB\"},{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/www.romednet.com\/ro\/studii-pe-consumatori\/#primaryimage\",\"inLanguage\":\"en-GB\",\"url\":\"https:\/\/www.romednet.com\/wp-content\/uploads\/2020\/04\/competente.jpg\",\"width\":1042,\"height\":400},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.romednet.com\/ro\/studii-pe-consumatori\/#webpage\",\"url\":\"https:\/\/www.romednet.com\/ro\/studii-pe-consumatori\/\",\"name\":\"Studii de consumator - 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