{"id":405,"date":"2020-02-27T14:27:12","date_gmt":"2020-02-27T14:27:12","guid":{"rendered":"http:\/\/web.romednet.com\/?page_id=405"},"modified":"2020-08-20T11:30:19","modified_gmt":"2020-08-20T11:30:19","slug":"studii-de-brand","status":"publish","type":"page","link":"https:\/\/www.romednet.com\/en\/studii-de-brand\/","title":{"rendered":"Brand Health Studies"},"content":{"rendered":"
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Brand positioning<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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    \n
  • Investigates brand's place in the mind and heart of the consumer and it's Unique Selling Proposition<\/li>\n<\/ul><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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    Brand awareness<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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    • \n

      A brand awareness study assesses the following aspects:<\/p>\n

      <\/p>\n

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      • Quantifies the degree to which a consumer recognizes a brand<\/li>\n
      • Maps the brand's position in the mind of consumers<\/li>\n
      • Draws the brand's image in the mind of the consumers<\/li>\n
      • Establishes the consumers' trust in a brand<\/li>\n<\/ul>\n<\/li>\n<\/ul><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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        Brand equity<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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        Analysis the value of a brand for its mother-company. A good brand equity means that the consumers are willing to pay more for that particular brand, detrimental to a competitor's brand<\/p>\n

        <\/p>\n

        A brand equity study examines the following aspects:<\/p>\n

        <\/p>\n

          \n
        • brand awareness: identifying the popularity of the brand through different methods (spontaneous and assisted awareness)<\/li>\n
        • brand association: brand correlations with various aspects (determining the associations customers make for a brand, but also for competing brands)<\/li>\n
        • evaluating the level of loyalty to the brand<\/li>\n
        • determining the degree of trust of respondents towards the reference brand, but also towards those of the competitors<\/li>\n
        • identifying the main criteria based on which a brand is chosen<\/li>\n
        • identifying preferred communication channels<\/li>\n<\/ul><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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          Brand tracking<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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          It measures the \"health\" of the brand from the usage point of view and from what a consumer thinks about a brand\u00a0<\/p>\n

          Analyzed KPIs should take into consideration the brand's objectives and the competition<\/p>\n

          <\/p>\n

          <\/p>\n

            \n
          • Usage and Attitudes<\/li>\n
          • Consumer emotional attachment to the brand\u00a0\u00a0<\/li>\n
          • Net Promoter Score - probability to recommend the brand to family and friends<\/li>\n
          • Consumers perception on the reference brand and on the competitors brands by investigating certain attributes<\/li>\n
          • Identifying brand's strengths and also aspects which need improvement<\/li>\n
          • Identify shopping and consumption behavior for the brand<\/li>\n
          • Determining buying intention<\/li>\n
          • Assess pricing strategy<\/li>\n<\/ul><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"

            Studiu de pozitionare a brandului analizeaza locul pe care brandul il ocupa in mintea si inima publicului tinta si modul in care se diferentiaza de competitie Notorietatea brandului (Brand awareness) Un\u00a0studiu de brand awareness\u00a0evalueaza urmatoarele aspecte: cuantifica gradul in care consumatorii recunosc un brand \/ o marca stabilirea pozitia pe care o ocupa brandul in […]<\/p>","protected":false},"author":1,"featured_media":1062,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":[],"yoast_head":"\nStudii de Brand - Mednet<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.romednet.com\/en\/studii-de-brand\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Studii de Brand - Mednet\" \/>\n<meta property=\"og:description\" content=\"Studiu de pozitionare a brandului analizeaza locul pe care brandul il ocupa in mintea si inima publicului tinta si modul in care se diferentiaza de competitie Notorietatea brandului (Brand awareness) Un\u00a0studiu de brand awareness\u00a0evalueaza urmatoarele aspecte: cuantifica gradul in care consumatorii recunosc un brand \/ o marca stabilirea pozitia pe care o ocupa brandul in […]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.romednet.com\/en\/studii-de-brand\/\" \/>\n<meta property=\"og:site_name\" content=\"Mednet\" \/>\n<meta property=\"article:modified_time\" content=\"2020-08-20T11:30:19+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.romednet.com\/wp-content\/uploads\/2020\/04\/competente.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1042\" \/>\n\t<meta property=\"og:image:height\" content=\"400\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\">\n\t<meta name=\"twitter:data1\" content=\"admin\">\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\">\n\t<meta name=\"twitter:data2\" content=\"1 minute\">\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.romednet.com\/ro\/#website\",\"url\":\"https:\/\/www.romednet.com\/ro\/\",\"name\":\"Mednet\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":\"https:\/\/www.romednet.com\/ro\/?s={search_term_string}\",\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-GB\"},{\"@type\":\"ImageObject\",\"@id\":\"http:\/\/www.romednet.com\/ro\/studii-de-brand\/#primaryimage\",\"inLanguage\":\"en-GB\",\"url\":\"https:\/\/www.romednet.com\/wp-content\/uploads\/2020\/04\/competente.jpg\",\"width\":1042,\"height\":400},{\"@type\":\"WebPage\",\"@id\":\"http:\/\/www.romednet.com\/ro\/studii-de-brand\/#webpage\",\"url\":\"http:\/\/www.romednet.com\/ro\/studii-de-brand\/\",\"name\":\"Studii de Brand - 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