{"id":415,"date":"2020-02-27T14:34:31","date_gmt":"2020-02-27T14:34:31","guid":{"rendered":"http:\/\/web.romednet.com\/?page_id=415"},"modified":"2020-08-20T10:31:47","modified_gmt":"2020-08-20T10:31:47","slug":"store-research","status":"publish","type":"page","link":"https:\/\/www.romednet.com\/en\/store-research\/","title":{"rendered":"In-store research"},"content":{"rendered":"<div data-elementor-type=\"wp-page\" data-elementor-id=\"415\" class=\"elementor elementor-415\" data-elementor-settings=\"[]\">\n\t\t\t\t\t\t<div class=\"elementor-inner\">\n\t\t\t\t\t\t\t<div class=\"elementor-section-wrap\">\n\t\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2cc23d5 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2cc23d5\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-66 elementor-top-column elementor-element elementor-element-7d3b6c2c\" data-id=\"7d3b6c2c\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6d42611e elementor-widget elementor-widget-heading\" data-id=\"6d42611e\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">In-store research<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-1e9a9c65\" data-id=\"1e9a9c65\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4d5e0855 elementor-widget elementor-widget-text-editor\" data-id=\"4d5e0855\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\"><p>This type of study consists of interviewing and\/or observing shoppers or visitors of a store, at exit or during their visit along the isles, focusing on different objectives, such as the products observed or bought.<\/p>\n<p>The following aspects may be examined:<\/p>\n<p><!-- \/wp:paragraph --><!-- wp:paragraph --> <!-- \/wp:paragraph --><!-- wp:list --><\/p>\n<ul>\n<li>Client\u2019s route through the store<\/li>\n<li>Choosing the product and brands<\/li>\n<li>After-sales services sought by the customers<\/li>\n<li>Attitude of staff towards customers etc.<\/li>\n<\/ul><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-e0c1bf1 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"e0c1bf1\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-66 elementor-top-column elementor-element elementor-element-0ed5d1a\" data-id=\"0ed5d1a\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d035227 elementor-widget elementor-widget-heading\" data-id=\"d035227\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Retail audit<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-875482b\" data-id=\"875482b\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e5f3696 elementor-widget elementor-widget-text-editor\" data-id=\"e5f3696\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\"><p>Visiting the stores that market goods of interest to the study, in order to address objectives such as:<\/p>\n<p><!-- \/wp:paragraph --><!-- wp:list --><\/p>\n<ul>\n<li>Presence on the shelves of certain brands<\/li>\n<li>The space where the brands are exposed<\/li>\n<li>Space in the store intended for that category of products<\/li>\n<li>Product prices<\/li>\n<li>Type of packaging<\/li>\n<li>Types of advertising materials available etc.<\/li>\n<\/ul>\n<p><!-- \/wp:list --><!-- wp:paragraph --><\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>Studii in magazin Acest tip de studiu presupune intervievarea si\/sau observarea cumparatorilor sau vizitatorilor unui magazin la iesirea din magazin sau in timpul vizitei in magazin in legatura cu produsele achizitionate sau cu alte obiective ale clientului. Aspectele ce pot fi urmarite in acest tip de studiu sunt urmatoarele: Traseul clientului prin magazin Alegerea produselor [&hellip;]<\/p>","protected":false},"author":1,"featured_media":1062,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v15.2.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Studii in magazin - Mednet<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.romednet.com\/en\/store-research\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Studii in magazin - Mednet\" \/>\n<meta property=\"og:description\" content=\"Studii in magazin Acest tip de studiu presupune intervievarea si\/sau observarea cumparatorilor sau vizitatorilor unui magazin la iesirea din magazin sau in timpul vizitei in magazin in legatura cu produsele achizitionate sau cu alte obiective ale clientului. 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