{"id":403,"date":"2020-02-27T14:26:14","date_gmt":"2020-02-27T14:26:14","guid":{"rendered":"http:\/\/web.romednet.com\/?page_id=403"},"modified":"2020-08-20T10:45:49","modified_gmt":"2020-08-20T10:45:49","slug":"studii-pe-consumatori","status":"publish","type":"page","link":"https:\/\/www.romednet.com\/ro\/studii-pe-consumatori\/","title":{"rendered":"Studii de consumator"},"content":{"rendered":"\t\t
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Comportament de consum (Shopper profile)<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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  • presupune conturarea unei imagini despre acesta prin referire la modul in care gandeste, simte, analizeaza si alege intre diferitele alternative.<\/li>\n
  • pot fi analizati factorii motivationali si de perceptie, invatarea comportamentului de consum, procesul de informare si modul in care toate aceste elemente pot fi folosite de specialistii in marketing pentru a atrage mai multi cumparatori.<\/li>\n<\/ul><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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    Studii de satisfactie a consumatorului<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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    • tip de cercetare menit sa determine gradul de satisfactie a consumatorului post vanzare, post vizita in service sau in clinica medicala etc.<\/li>
    • determinare motivele care stau la baza alegerii unui produs sau serviciu,<\/li>
    • evalueaza importanta criteriilor de alegere a unui produs sau serviciu,<\/li>
    • identifica asteptarile pe care le-au avut clientii fata de produs sau serviciu, satisfactii \/ nemultumiri resimtite dupa utilizarea produsului sau serviciului.\u00a0<\/li><\/ul><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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      Procesul decizional al consumatorilor<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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      • presupune determinarea factorilor ce ii motiveaza pe clienti sa cumpere si analizarea intregului proces decizional folosit (matricea push – pull).<\/li>\n<\/ul><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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        Identificarea celor mai bune metode se fidelizare<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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        • identificarea factorilor care pot contribui la fidelizarea clientilor prin analizarea preferintelor acestora si propunerea de strategii alternative eficiente de crestere a gradului de loialitate.<\/li>\n<\/ul><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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          Segmentarea pietei \/ tipologii de consumatori<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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          • se realizeaza pentru a determina caracteristicile demografice, psihografice si comportamentale ale cumparatorilor pe baza analizei stilului de viata, atitudinilor si valorilor sociale ale acestora, dar si a caracteristicilor demografice si socio-economice.<\/li>\n<\/ul><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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            Perceptual map<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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            • instrument foarte important folosit pentru determinarea manierei in care cumparatorii privesc un anumit produs\/ serviciu \/ furnizor.\u00a0<\/li><\/ul><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

              Comportament de consum (Shopper profile) presupune conturarea unei imagini despre acesta prin referire la modul in care gandeste, simte, analizeaza si alege intre diferitele alternative. pot fi analizati factorii motivationali si de perceptie, invatarea comportamentului de consum, procesul de informare si modul in care toate aceste elemente pot fi folosite de specialistii in marketing pentru […]<\/p>\n","protected":false},"author":1,"featured_media":1062,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":[],"yoast_head":"\nStudii de consumator - Mednet<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.romednet.com\/ro\/studii-pe-consumatori\/\" \/>\n<meta property=\"og:locale\" content=\"ro_RO\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Studii de consumator - 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