COMPETENCES
Advanced quantitative and qualitative methodologies, off and online
Solid statistical background
Experience with digital research instruments
Ethnographic reserach
Extensive moderation experience on and off line
Questionnaire development and programming
Qualitative tools development: interview guides, moderation, in depth interviews and so on
Very experienced field data collection team
EXPERTISE
Price strategies and analysis
Brand evaluation, strategies and analysis
Client satisfaction analysis
Customer journey
Usage, attitudes and behaviors
Concept testing: communication, packaging, products, design and so on
Competition analysis
Market size and market shares estimations, sales potential estimations
Catchment area analysis
INDUSTRIES
Retail & Horeca
FMCG & Pharma
Telecom
DIY
Insurance
Medical services
Banks and Finances
Real Estate
Technology
Automotive
Industry
Agriculture
