Price analysis

How do you calculate the retail price of a product? How do you find out how much the consumer is willing to pay for your product? We have the answers!

Price analysis

Helps evaluate the intention to buy a product at a certain price point, the amount that the consumer is willing to pay, the consumer's perception of different price points and so on.

Main price testing methods used are the following:

  • Gabor-Granger
  • Van Westendorp
  • Conjoint Analysis