Servicii

Cercetare cantitativa

Atitudini, opinii sau comportamente, desi subiective prin natura lor, pot fi comparate cantitativ pentru a oferi rezultate. De cele mai multe ori cercetarea cantitativa este realizata pe un esantion de populatie sau categorii cu interese sau atribute comune.

Brand Equity

Brand availability, brand awareness, brand preference, brand loyalty, brand familiarity, brand image & personality, brand associations

Customer Satisfaction

Customer Satisfaction Index (CSI), Customer Loyalty Index (CLI), Net Promoter Score (NPS)

Usage & Attitudes

Customer demographics and behaviours, customer needs and satisfaction, customer attitudes, brand image, brand performance, advertising effectiveness

Pricing

Price testing, price elasticity, Optimal Price Point (OPP), Point of Marginal Cheapness (PMC), Point of Marginal Expensiveness (PME)

Market Segmentation

Customer demographics and behaviours, customer needs and satisfaction, customer attitudes, brand image, brand performance, advertising effectiveness

Product Testing

Product testing, advertising testing, package testing, etc.