Brand Equity
Brand availability, brand awareness, brand preference, brand loyalty, brand familiarity, brand image & personality, brand associations
Customer Satisfaction
Customer Satisfaction Index (CSI), Customer Loyalty Index (CLI), Net Promoter Score (NPS)
Usage & Attitudes
Customer demographics and behaviours, customer needs and satisfaction, customer attitudes, brand image, brand performance, advertising effectiveness
Pricing
Price testing, price elasticity, Optimal Price Point (OPP), Point of Marginal Cheapness (PMC), Point of Marginal Expensiveness (PME)
Market Segmentation
Customer demographics and behaviours, customer needs and satisfaction, customer attitudes, brand image, brand performance, advertising effectiveness
Product Testing
Product testing, advertising testing, package testing, etc.
